Vol. 4

 

Barna, Gloo and a collective of partners have come together to study the who, what, why and how of today’s giving landscape. 

In Meet the Digital Donor, the fourth volume of our State of Generosity Series, we’re sharing: 

-How online options for giving are perceived and utilized

-A unique profile of donors who favor digital giving

-What is possible and what donors are looking for

-How digital giving can be part of your own good work

A growing number of donors favor digital giving, and this enthusiastic group possesses qualities that warrant attention and strategic partnership. 

Understanding these trends can help churches and charitable organizations bring in valuable gifts from a wider base of donors, including both those who are leaning into online generosity and those who have yet to.  

We’re confident these findings will refine and rejuvenate your thinking about digital giving and the role it could play in your ministry.

Format: digital. Full color, infographics, 49 pages.