About the Research

Barna conducted 3,508 interviews with U.S. adults 18 and older in the U.S. from August 16–29, 2024. Quotas were set to ensure representation by age, gender, race / ethnicity, region, education and income. Minimal statistical weighting has been applied to maximize representativeness, and the sample error is +/- 1.5% at a 95% confidence interval.

Glossary:

Gen Z: Born between 1999 and 2015

Millennials: Born between 1984 and 1998

Gen X: Born between 1965 and 1983

Boomers: Born between 1946 and 1964